Hey everyone, the end of the month is here and, as you've become accustomed to, it's time to share updates on our current priorities and next steps for Nash product development.
Let's begin with how this month went… As you know, September was a very important month. The two most significant developments are that we 1. released the Nash IBAN and 2. improved the payment system to deliver instant SEPA transactions. Big thanks to all of you for using them and reporting the bugs you found. The launch of both was a success and we saw very few technical issues. The time and effort put into polishing the services really shows.
We also shared details of our upcoming Widget integration. Development has been very good and progress continues. With your help, we identified some important issues that we have since been able to close. We are now happy to announce that you can complete KYC through the widget and make purchases into your Nash wallet and third-party connected wallets. We are currently working on the sell flow to allow users to sell directly from third-party wallets with the same low 1% fee and avoid the hassle of sending crypto to their Nash wallet first.
Moving forward, we have a lot to do on the mobile app. First, we are finalizing the notification system. Which, as previously mentioned, will keep users informed about all steps through the app such as purchases, sales, transfers, etc. The notification system will also be used to share compliance actions users must complete. All details can be found under a new tab called "Activity." Once live, we will focus on polishing it, integrating redirects for all notifications, and making them smooth and a pleasure to use.
Once notifications are done, we have a long list of other items to work on. Including, improving the Earn product and moving away from the current system of Smart Contract management. The goal is to allow users to hold Earn tokens in their wallet and benefit from even more control than before. No additional steps needed.
September has also seen a lot of marketing activity to align with the launch of the Nash IBAN. We launched a full redesign of nash.io to increase the visibility of the product offering, clarify positioning, and position the site for discoverability. We engaged with several influencers in the targeted regions, expect a significant uptick in (drum emoji) playing on the Nash app.
We began post-launch communications to amplify the IBAN story across social media. We are more than excited that we were able to snatch 2 senior growth specialists from major competitors that are already hard at work optimising all our channels. And, we launched paid campaigns in key markets.
Finally, due to recent regulatory changes in the UK landscape and the FCA's new regime, we've unfortunately had to make significant adjustments to the features available to UK citizens on short notice. We truly regret the sudden nature of this decision and the potential disruption it may cause, but we tried every possible solution to the end, however, we were left with no other choice. Specific details will be shared with our supporters and NEX holders from the UK in an upcoming email.
All in all, even with the sad news about the UK, a very successful month. Let's work on making October even more productive.