2021 has been a pivotal year for Nash. In February, we announced our new vision for a financial superapp, seamlessly bridging the worlds of crypto and banking. This summer saw the release of the first version of our revolutionary earnings product.
As the year draws to an end, Nash is gearing up to bring our products to a wider market. Here is what we have planned for December.
iDEAL is an instant payments platform widely used in the Netherlands. With iDEAL, users in the Netherlands will be able to make crypto purchases and add funds to their DeFi earnings instantly. This allows for the best possible user experience we can provide, until we integrate cash accounts with IBANs into the Nash app.
Nash is integrating iDEAL via Primer, a payments automation platform that will allow us to accept credit cards, Apple Pay, Google Pay and other instant payment methods early in 2022.
When iDEAL integration is complete and Dutch translations of the app and website are available, we will begin pilot marketing in the Netherlands. Nash will run digital campaigns to gather data on our proposition, customer acquisition costs and app onboarding across a variety of channels.
Marketing efforts in the Netherlands will intensify, including the launch of media PR campaigns, in early 2022.
Nash has finalized a model for integrating the NEX token with our new products, placing it prominently in the app and making it an attractive investment proposition for new users.
We will publish the details of the new NEX tokenomics on Tuesday 14 December 2021.
You can stay up to date with Nash by following our Twitter and Instagram, as well as joining our official Telegram group. We also encourage all Nash Exchange token (NEX) holders to join our community platform, where they can talk directly with the team and receive reliable answers to questions.