Hey Nash Community!
Thanks to everyone who participated in our recent Ask Me Anything (AMA) session! Transparency is key, and these sessions help us connect directly with you, share updates, and understand what's on your mind.
We received a wide range of questions covering everything from product features and token plans to future strategy and market expansion. To make it easy to digest, we've compiled the key questions and answers below.
We've grouped similar queries together for clarity.
Let's dive in!
Future Plans, Strategy & Funding
Q: What are Nash’s long-term strategic goals?
- A: Nash’s long-term goal is to become a DeFi-powered neobank — a compliant non-custodial Revolut for crypto and beyond — positioned as a top app when mainstream crypto adoption arrives. Pay, Trade, Invest!
Q: When does Nash plan on raising more funding (e.g., a Series A round)? How much do you hope to raise, and how will the capital be used?
- A: We plan to raise more funding once we are "feature complete". We've already started engaging with reputable VCs and still target 2025 to narrow down the terms. The main use of the funds will be market expansion and required team growths. We are also planning strategic investments to become more independent.
Q: Are there plans for strategic alliances or collaborations with other crypto projects, financial institutions, or platforms (like TradFi integrations, payment rails, institutional partnerships) to accelerate user growth?
- A: Yes, we are always open to and looking for partnerships that make sense and benefit users, not just for the sake of partnerships. This includes potential collaborations with traditional financial institutions like local payment providers to ease crypto onboarding for new users. Deeper integrations with traditional finance are being considered, but require careful attention to compliance and regulatory frameworks.
Q: How does Nash plan to expand into new countries or jurisdictions? What about the US market specifically?
- A: Expanding into new countries is on our radar. For the US, while it's a large market, the state-by-state legal burden is currently too great, especially with the unified MiCA regulation coming for the entire EU. US expansion is something we have in mind for the future, but is not a current priority.
NEX Token, Subscriptions & Tokenomics
Q: What utility and benefits are planned for NEX in the future, especially with the new cards and upcoming subscriptions?
- A: In line with and beyond our original prospectus, the NEX tokenomics are designed to deliver strong value to holders if Nash succeeds as a company. This includes staking rewards and a share in revenue from all existing and future income streams. We are now adding even more utility with the upcoming launch of our subscription model. By holding NEX — particularly 10,000 tokens to access the top tier — users will unlock substantial benefits such as fee reductions or even full fee waivers across a wide range of services.
This model is intentionally designed to provide tangible, intrinsic value to NEX holders through direct monetary advantages. Looking ahead, we remain deeply committed to expanding the utility and visibility of NEX in a manner that is fully compliant with regulatory frameworks. Further enhancements are already in development and will be shared in due course.
Given the frequent interest in this topic, we want to clearly reaffirm: our incentive structure around the NEX token is fully aligned and will remain unchanged — both now and through any future financing rounds.
Q: Will deposit/withdrawal fees be covered in a subscription? What is the NEX requirement for the top tier?
- A: For some tiers the deposit fee will be fully covered. The withdrawal fee differs based on the respective tier. More details will be released soon with the subscription launch.
Q: Are there plans for token buybacks, partnerships with liquidity-as-a-service platforms (like Tokemak/Symmetric), or listings on regulated European security token exchanges (like Archax, Bitpanda STO, etc.) to improve NEX liquidity and accessibility?
- A: We are exploring options like token buybacks as part of our plans to increase market demand/liquidity for NEX, but can't share specifics yet. Regarding listings on EU security token platforms, we are monitoring the space, but many are still nascent with low liquidity. We are definitely watching for opportunities as the security token ecosystem matures.
Q: Could you clarify the profit-sharing mechanism for NEX stakers, especially regarding non-exchange revenue streams and how "profit" is defined?
- A: In addition to the exchange revenue share, we committed to a 10% revenue share of all our other income streams. Revenue is defined as the gross income before our costs. So profit is not the relevant term here.
Product Features & Development
Q: When will the Nash Card be available in more countries (specifically Ireland, Hungary, Bulgaria were asked)? Is there a plan for cashback options?
- A: We are working on expanding card availability and aim to be available in the entire EU soon. We are in touch with our card provider regarding potential cashback options but need to manage expectations- most cashback / reward programs on the market are not sustainable (e.g. use of inflationary tokens or are entirely subsidized).
Q: Is there a roadmap to bring the L2 exchange experience back into the mobile app?
- A: For now, there are no plans to bring the L2 order book exchange back into the app. User interest has overwhelmingly shifted towards the swaps feature.
Q: Are you exploring support for trading bots or algorithmic strategies on the L2 exchange?
- A: Our API is still alive and kicking, so we are happy to support any interested party to develop trading bots for the exchange. One infamous example is coinner.co.
Q: Any plans to support native Bitcoin (BTC) swaps/bridging directly within Nash?
- A: We have plans to introduce swaps for native BTC (bridging isn't technically feasible). We looked into protocols like Thorchain, but paused due to recent issues on their end. We are monitoring the situation closely. In the meantime, native BTC can be bought/sold via our fiat ramp, and higher subscription tiers will effectively offer a "free" way to do this by covering fees.
Q: Will you integrate Neo DEX capabilities into Swaps?
- A: Neo DEX integration is still something we consider, but given the low volume and limited number of DEXes currently on Neo, it's not a high priority at this moment.
Q: What about integrating AI support, decentralized identity (DID), privacy-preserving KYC (like ZK proofs), crypto inheritance features, decentralized insurance (Nexus Mutual/InsurAce), or tokenized real-world assets (RWAs)?
- A: AI: We're tracking AI developments, but currently believe our app is simple enough, and human support is better for complex issues. AI for automated strategies or portfolio insights is being monitored. Of course, in the backend, we use AI a lot to keep the company lean and support essential business functions.
DID/ZK Proofs: We are aware of ZK proofs but believe they are not yet widely accepted/integrated for KYC solutions. Additionally, our regulatory requirement would not be fulfilled if we went for a privacy-preserving KYC.
Insurance: We've explored options like Nexus Mutual and InsurAce but aren't fully satisfied with current DeFi insurance capabilities. We'll re-evaluate as the space matures.
RWAs: We are considering this, but need to assess platform suitability under developing regulations, as exposure to securities like bonds and especially security tokens is complex.
Q: Do you plan to add more languages to the app?
- A: Yes, absolutely. We will prioritize adding European languages based on user demand, especially in countries with a significant Nash user base. Added languages will also be part of our big marketing push after MiCA.
Marketing, User Growth & Competition
Q: When will Nash start significant marketing efforts? Many feel it's overdue.
- A: We have several active marketing campaigns running to test the waters as explained previously. However, a more dynamic, large-scale marketing strategy including offline and location specific marketing is planned as a final step, once we are fully "feature complete" and navigated regulatory requirements like MiCA. We are getting closer every day.
Q: How does Nash plan to differentiate from competitors like Binance or Crypto.com?
- A: Our non-custodial infrastructure is a major differentiator. We also plan to focus more specifically on the EU market through partnerships (e.g., local payment providers) and cater to crypto newcomers with our app's simplicity. Obtaining a MiCA license will also be a significant edge.
Q: How will Nash acquire and retain users? Are referral programs or gamification planned?
- A: We are currently designing a completely new referral program, expected to launch in Q3. We aim to retain users through the quality of our offerings and low fees (especially with subscriptions). Good user experience and the new referral program should incentivize existing users to bring in new members. Lastly, we believe that the subscription feature will bring in new users as the pricing model will be significantly different to other exchanges and provide unique user value.
Compliance & Regulation
Q: What is the current status of the MiCA license application? Are there obstacles, and what's the expected timeline?
- A: We have submitted the application, and the regulator is currently reviewing it. These licensing processes are typically lengthy and involve multiple rounds of questions and clarifications. We have already completed several rounds and anticipate further inquiries. Based on our past experience, we refrain from providing specific timelines for regulatory matters. However, we expect the process to continue for a few more months.
Q: If MiCA licensing fails, what is the fallback strategy?
- A: While we are confident in the strength of our MiCA license application and have no indication that it may be rejected, we are prepared to review our strategic options should the unlikely event of a denial occur. Also, it is important to understand that these licensing procedures are not black and white and each planned product or offering is scrutinized individually. This gives some amount of freedom to work together towards a workable scenario for both sides. In the unlikely event that no common ground can be found and our application would be rejected entirely, we would consider expanding into alternative markets, as the European market would no longer be accessible to us. That said, drawing on our strong track record and regulatory experience, we remain optimistic about a successful outcome.
Team & General
Q: How many team members does Nash have now? Are the founders still fully involved?
- A: We are a team of 21 people and the founder situation has not changed since our last update.
Q: On a scale of 0-100 (100 being finished product, compliant, marketing aggressively), where is Nash now?
- A: We'd say around 70-80. The product is being polished, we're nearing MiCA/DORA compliance, and significantly increasing marketing is the next phase.
Q: Are you hiring in Canada?
- A: We don’t categorically exclude any territory for hiring talent, but time zone overlap is fairly important in remote teams. Also, at this point, we are looking to hire marketing talent in the Netherlands as a hiring priority.
Thanks for Tuning In!
A huge thank you again to our amazing community for participating! We're incredibly excited about the path ahead, focusing on finalising our product offering, navigating the regulatory landscape, and gearing up for growth.
Stay tuned for more updates!
Best,
The Nash Team 💙
