The year started at full speed for Nash. We hit several milestones, culminating in our April beta program. During the first quarter, we worked on multiple iterations of our interface, employing user testing to optimize the launch of our non-custodial funds management and trading platforms. At the same time, we greatly refined the specification for our payments solution and our Marketing and Communications division began to build a support team. Nash continues to make great progress on legal fronts and our compliance efforts are yielding positive results. Last but not least, another important milestone for our company was the finalization of our non-custodial Bitcoin trading protocol.
Our major focus over the past quarter has been our users, both in terms of user acquisition and user experience. February saw the launch of our new website and launch referral program, and we began extensive rounds of user testing and interviews in March, which culminated in our opening of the Equilibrium beta platform to all members of the Nash Community.
We are happy to report the following results from the quarter:
We have also continued to look to the future and have carried out important work on the products that will soon accompany our MVP, providing an integrated financial platform. We have approached numerous businesses regarding our payments solution (a market worth more than 1 trillion USD). Development is also progressing on our mobile app, a crucial extension of the tools provided in our MVP, which will also include a novel and safer form of two-factor authentication.
We see ourselves as a technology company for decentralized finance, using blockchain as infrastructure for the digital finance space. Our products aim to bring the security and efficiency of blockchain to traditional finance while always providing the best possible user experience. We are very excited to have seen such tangible progress over the past quarter.
Ethan Fast’s team met key development goals this past quarter in a number of divisions. Frontend systems were integrated with the live exchange backend, allowing progress on beta testing to begin. Major achievements in the Frontend division were:
Significant goals were also met in DevOps and Security:
In addition, our Mobile division finalized the first version of our app designs and Quality Assurance released the first versions of our in-house automated monkey testing and end-to-end testing libraries.
Our backend team, led by Luciano Engel, focused this past quarter on wrapping our system for production. The MVP is now feature complete, with our matching engine offering functionality that has never before been included on a non-custodial exchange: time enforcement orders (stop-market, etc.) and fully non-custodial cross-chain settlement between the Ethereum and NEO blockchains.
With the essential features in place, the quarter was spent refining the system, dealing with performance improvements and planning for restore scenarios. We also prepared and supported releases for beta testing, adapting APIs to better fit our UI and UX.
A roadmap is in place to continue optimization work on the matching engine, aiming to meet the expected demands of a growing user base.
The integrations team, led by Thomas Saunders, accomplished several major goals this past quarter. We:
Nathaniel Walpole’s design team focused over the past quarter on refining our user interfaces through extensive testing. Testing initially took place on interactive prototypes before the exchange platform was opened to increasing numbers of Nash Community members in our beta program. The team gathered detailed feedback both through personal interviews with users of different backgrounds and, more recently, public Community feedback threads. Designs were reworked in response to testing and then submitted for further testing and review.
We are pleased to say that a final set of designs for our MVP has now been determined and is undergoing implementation. However, this does not mark the end of refinements to our user interface. Trust is absolutely central to user experience when dealing with financial software. Similarly, accessibility to new users is indispensable for bringing sophisticated blockchain-based infrastructure to a wide audience. We will continue to strive for a best-in-class trusted user experience and to distinguish ourselves from competitors in the approachability of our products. Usability testing and constant feedback loops will continue to be a major aspect of our work in the future.
The Marketing and Communications team, led by Carla Paiva, initiated the first stage of our launch strategy in February with our new website and referral program giveaway. The referral program has proven especially successful so far, costing less than one third of a dollar for each new user acquired. As the exchange draws closer to going live, the Marketing team continues to work on our launch strategy, expanding our relations work with traditional media and drawing up our post-launch media roadmap. They will soon be joined by a dedicated support division, which we expect to grow over coming months to meet the requirements of our user base.
If you couldn’t attend our quarterly report presentation in London, you can watch a recording of the livestream, which includes a Q&A session with the audience and members of the Nash Community platform.
